Articles
With so many industry experts packed under one roof we have decided to create an article section to the website, where we encourage the team to post articles that they have written to create a plethora of useful information. We also post links to articles that we have read and think you may find interesting. Alternatively if you have an article you would like to submit for posting please Contact Us
Critically evaluate whether strategic leadership is necessary to effectively manage global strategy in today’s business environment
The intention of this essay is to critically evaluate whether strategic leadership is necessary to effectively manage global strategy in today’s business environment. In order to really understand this question it is important to firstly highlight what both strategic leadership and global strategy are. Read more
- Mobile Mania by Wunderman Read more
- Marketing in the Age of Goggle by Vanessa Fox Read more
- Marketing to the social web: digital communities build your business by L Webber Read more
- Brands make emails land on welcome mat by M Barnett Read more
- Customer titles explore online engagement by J Roberts Read more
- Netting maximum brand value from voucher sites by M Jones) Read more
- Email Marketing 2.0 is Facebook and More by E Wittlake) Read more
- Having A Website Was Important Yesterday: Why SEO Is Important Now Read more
1 October, 2011
The Internationalisation Strategy of Elecdyne
Elecdyne is a Japanese based company which has failed to grow in the past 3 years, and due to this and a multiple of other reasons the company wishes to internationalise. The intention of this report is to analyse... Read more
